Increasing Access to Sexual and Reproductive Health Rights through Media Development
- Sustainable Development Goal :17 - Partnerships for the Goals
- Gender Equality Marker :Gender Responsive (GE2)
- Testing Country :Mali
- Testing Period :15 months
- Amount :$217,100
JHR is proposing an innovation that will leverage a theme-driven approach to train, network and coordinate media, government officials and CSOs. This will put Sexual and Reproductive Health Rights (SRHR) as a priority item on the public agenda, raise awareness about services, and increase government responsiveness to SRHR issues. The project will seek to change both the authorities’ attitudes towards SRHR, as well as the general public. This will lead to changed behaviours in terms of the public seeking SRH services and authorities increasing the provision of such services, resulting in better health outcomes for women and girls.