Increasing Access to Sexual and Reproductive Health Rights through Media Development
- Sustainable Development Goal :17 - Partnerships for the Goals
- Gender Equality Marker :Gender Responsive (GE2)
- Testing Country :Mali
- Testing Period :15 months
- Amount :$217,100
JHR proposed an innovation that will leverage a theme-driven approach to train, network and coordinate media, government officials and CSOs. This put Sexual and Reproductive Health Rights (SRHR) as a priority item on the public agenda, raised awareness about services, and increased government responsiveness to SRHR issues. The project sought to change both the authorities’ attitudes towards SRHR, as well as the general public. The aim was to change behaviours in terms of the public seeking SRH services and authorities increasing the provision of such services, resulting in better health outcomes for women and girls.